This guide is intended to be a resource so as to define our national brand and bring together the identity of our regions and chapters. It also serves as a resource to anyone who may be designing and producing communications or marketing materials for our organization.
This is intended for any brothers with the need to create documents for public consumption, including social media, such as letters, reports, presentations, flyers, or announcements. It may also be used by any 3rd party entrusted with using our brand. Any media in direct violation of any of the guidelines set forth may result in disciplinary or civil actions.
A shield or a coat of arms is a distinctive heraldic design of a person, family, corporation, or country usually on a shield. A coat of arms was traditionally used by medieval knights to cover, protect, and identify the wearer. Shields are most often used by Greek Lettered organizations as an identity.
It is very important that our shield on our logo show exactly as shown below as our shield holds significant symbolic meaning to our membership.
The shield should only be used by itself in internal facing communications or if used as a decorating device and used on paraphernalia purchased by our members.
It is vital that our shield is always displayed with the registered trademark symbol (®) as shown below. This symbol is used to provide notice that the symbol is a trademark that has been registered with US Patent & Trademark Office and that any disallowed use of the symbol is subject to legal action.